When I asked
Blur-bassist-turned-gentleman-cheesemaker Alex James why he had decided
to turn his 200-acre Cotswold dairy farm into a three-day festival
celebrating "food, music and family", his answer was typically direct:
"I've got five kids, I've made six cheeses and seven albums."
Slouched
in a corner of the bar of the Groucho club - transported lock, stock
and smoking barrels from Soho to Kingham for the occasion and perched
like Cheddar on a cracker on top of the festival's fat beating heart,
the "Alex James Presents" Cheese Hub - he said: "Claire and I bought the
farm on our honeymoon, 12 years ago, and it was a ruin - a derelict,
silent ghost town, so seeing it transformed into this - full of amazing
food, brilliant music and smiling faces - is the realisation of a
fantasy."The whole thing is completely exhilarating, like a mad village fete."
And since its inception, the list of star attractions from the worlds of food and music has grown from "something you could fit on a sheet of A4 paper to the size of a telephone directory", according to James.


